The very lynch pin of all successful virtual world platforms like SecondLife and IMVU and VRChat is social momentum. They seems intentionally blind to what keeps almost all of us engaged. Marketing are desperately clinging to the same dead end ideas that failed to create growth over the last 20 years, failed to get Sansar off the ground, ideas that can only continue to fail (locations as purpose, vague notions of community, business meetings).

The absolute best case is event tourists who make an account to see the thing and never return. Sansar very neatly demonstrated (and continues to demonstrate) that just making a pretty place is not sufficient, even a pretty place with real world brands or actually live music aren't enough to get anyone to care. Why does anyone in SL spend money dressing up their avatar to visit a club? Surely it's not just to have a nice avatar and be at a club? if people were so easily amused, the nearby social casino that only allows people to lose money wouldn't be empty. What's the end here, the goal, the purpose, to visit 'the metaverse' and 'experience' the 'ambiance', over pay for 'Stings' to show off to potential unmentionable friends? This is all very much aimed at the brand new user, focusing on important topics like 'how do I dance' and 'how to I buy L$ for Stings', yet never once stopping to answer the question 'why would people want this?' or 'who is this for?' Even Hitclips (a toy music format from the early 2000's) only cost $3.99 and you got physical media. By comparison, itunes is 69c-99c per whole track with a whole album being $9.99. You can buy 'Stings', gestures that feature 8.46 seconds of music for L$1250 or about $5US.

Listen to fully licensed music in 'the metaverse' (and yes, they use that cursed term). You can wander about, listen to music via a HUD, play with the stuff on the stage and make your avatar dance. I honestly don't think anything demonstrates the disconnect between LL's marketing attempts and the actual SL audience more succinctly than the Motown starter area.

Imvu avatar egyptz